What is a Online Shopping
Online shopping is the process whereby consumers directly buy goods, services Etc. from a seller interactively in real-time without an intermediary service over the Internet. Online shopping is the process of buying goods and services from merchants Who sell on the Internet? Since the emergence of the World Wide Web, merchants have Sought to sell their products to people who surf the Internet. Shoppers can visit web Stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores.
In fact, people can purchase just about anything from companies that provide Their products online. Books, clothing, household appliances, toys, hardware, software, And health insurance are just some of the hundreds of products consumers can buy From an online store. Many people choose to conduct shopping online because of the convenience. Online shopping allows you to browse through endless possibilities, and even offers Merchandise that's unavailable in stores
We like buying things online
We like shopping online. The main appeal is that we can
find and buy items we require without ever needing to leave the house.
During the period leading up to Christmas, online
shopping is particularly appealing. It is appealing because shoppers can avoid
those long lines with angry consumers.
Which retailers provide online shopping
Today, most stores provide online shopping facilities.
In other words, they have a website that allows consumers to purchase from them
on the web.
- The retailer either delivers to the shopper’s home, office, a neighbor, or a nearby store location.
- Many people do their weekly supermarket grocery shopping online.
- Some companies, in fact, only sell online. They have no physical shop that people can visit.
- For example, Amazon.com sells nearly all of its goods online through its e-commerce platform.
- Newegg, Ocado, and TigerDirect also focus primarily on online shopping facilities.
Customer Satisfaction
Consumer satisfaction is the result of comparing the expectations and the experience; in other words, the consumer is pleased when the delivery meets or exceeds their expectations. Satisfaction and loyalty are the key elements determining the success of the market concept implementation. Satisfied customers are the ones that will repeat the purchase if the service provider reached or exceeded their expectations It is significant to identify the variables of consumer satisfaction, since they present the business benchmark and serve as a guide to future improvements. In, there are eight determinants identified as important for customer satisfaction; those are the following: web design, security, information quality, payment methods, e-quality of the service, product quality, product range, and service provision. On the other hand, argues the following to be the determinants of consumer satisfaction: consumer interface quality, information quality, perceived quality, and privacy.
Saves time
In online shopping, customers don't require to stand in queues to pay the price of products that they have been purchased. Online shopping provides the facility to shop from their office or home, so it saves traveling time. It also facilitates us to look for the products by entering some keywords or by using the search engines.
Saves Money
Marketers or E- TAILERS offer discounts to the customers in order to attract them to shop online. Retailers can sell the products with attractive discounts through online because of the removal of maintenance, real-estate cost.
Reviews of product
Most consumers read online reviews of a product to take basic information written by customers who already used it. Online reviews help to get the inside information of the product in which we are interested. For instance, if we are going to purchase cloth, we can see the reviews of that product; we will find some customers also add photos of themselves wearing that product. Hence we can do smart shopping. Reviews enable smart purchasing decisions for future customers and make them empowered.
Multiple varieties
It is one of the best advantages of online shopping. In online shopping, the buyer has multiple options and multiple brands to choose and from at a single place. There is a large volume of stock is available online. We can find an item or any brand online and can get the latest international trends without spending money on airfare. We can purchase the desired products from the retailers whether they are in other parts of the state, country, or even world.
We can send gifts easily
Services of online shopping enable us to send surprise gifts to our friends and relatives. The gift will be packed and shipped by online vendors to the address we have entered. They will even pack the gift. So, no need to make an excuse of long-distance for not sending a gift on occasions like birthdays, weddings, anniversaries, and others.
Online tracking
In online
shopping, consumers are facilitated with online tracking as they can easily
track the order and delivery status.
Along with the
above benefits of online shopping, it has some limitations too. Now, let's see
the limitations of online shopping.
Online shopping – paying
When it is time to pay, the retailer will ask for your
card details. They will require the name on the card, the long 16-digit number,
the expiry date, and a 3-digit number at the back. You may also need to provide
details of the card’s billing address.
Online shopping is great for buying things that are
identical. For example, printer toner, toilet paper, or windshield liquid for
your car are items that do not vary. However, fruit and vegetables are
different. They may be overripe or not ripe enough.
Most retailers allow you to send back goods. In fact,
in some countries, you get a ‘grace period.’ This means that
the law allows you to send back goods within a certain period.
Therefore, online shopping is also good for items that
you need to try on, such as shoes or clothes. Because you can send them back.
A Shopper Track survey found
that physical retailers face a major challenge. Their challenge
is how to satisfy connected consumers. Connected consumers’ expect to be able
to flex between physical and online stores.
Post a Comment